Five inventory channels. Six deal mechanics — three of them found nowhere else. A five-layer fill architecture that ensures every slot serves something, every time. One platform.
Premium publishers serve in deals their other SSPs cannot offer. Fill Offers monetise the residual you would otherwise lose. The 100FRT waterfall makes empty slots a thing of the past.
Post a brief and let publishers compete on it. Place bulk standby bids on residual inventory below market CPM. Run real-time auctions on premium MENA supply you cannot reach elsewhere.
OpenRTB 2.6 endpoint, p99 ≤ 150ms at 5K QPS per seat, transparent supply, brand-safe inventory, and the proprietary deal mechanics your buyers want to access.
Two Briefs mechanics where the advertiser sets the terms and counterparties compete to win. One Offers mechanic that turns residual inventory into pre-committed revenue. None of these are available on global SSPs.
Advertisers post a brief — campaign goals, audience, budget envelope, creative format — and publishers compete with concrete inventory proposals. The advertiser awards. Demand drives selection.
The Briefs mechanic applied to NMC-licensed creators. Brands post; creators compete with concept and amplification proposals. The brand awards. Native compliance, integrated payouts, distribution across the publisher network.
Advertisers place bulk bids on residual unsold inventory at below-market CPMs. Publishers accept within a deadline window. Upside for both sides — publishers monetise the floor, advertisers buy at a discount.
Commercial 100% fill rate is achievable; revenue 100% is not. The five-layer waterfall delivers the first while making the second as high as possible — with a CDN-served fallback as Layer 5 that is immune to third-party failures.
Each market deploys as an isolated module with its own compliance overlay, billing engine, identity provider, and regulator integrations. Phase-2 markets light up independently when their commercial anchor is ready — without rebuild risk to the platform.
Region-native compliance is built into the platform's architecture, not bolted on. Every market module ships with the regulator overlays, tax engines, and identity providers it requires.
Book a platform demo, request a publisher onboarding, or talk to us about plugging in as a DSP. Conversations are answered within one business day.